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Italy hits Amazon, Apple with $225 million fine



Italy hits Amazon, Apple with $225 million fine

Italy’s antitrust watchdog has fined U.S. tech giants Apple and Amazon greater than 200 million euros ($225 million) for alleged anti-competitive cooperation within the sale of Apple and Beats merchandise. 


Contractual provisions of a 2018 settlement between the businesses meant solely chosen resellers had been allowed to promote Apple and Beats merchandise on Amazon, the competitors watchdog mentioned, including that this was in violation of European Union guidelines.

The watchdog ordered Apple to pay 134.5 million euros and e-commerce agency Amazon 68.7 million euros for infringing EU legal guidelines by way of restrictions that penalized sellers of Apple and Beats merchandise.



Each Apple and Amazon mentioned they plan to enchantment in opposition to the fines.


“We reject the ICA’s suggestion that Amazon advantages by excluding sellers from our retailer, since our enterprise mannequin depends on their success.”


Apple mentioned it respects the Italian Competitors Authority “however imagine we have now executed nothing flawed.”


“Teaming up with chosen resellers helps buyer security beca­use it ensures merchandise are real. Non-genuine merchandise deli­ver an inferior expe­rience and might typically be harmful.” Apple mentioned



“To make sure our clients buy real merchandise, we work intently with our reseller companions and have devoted groups of consultants all over the world who work with regulation enforcement, customs, and retailers to make sure solely real Apple merchandise are being bought.”


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